Marketing & Publishing
ColdSpark provides the industry’s most powerful and robust platform for enterprise email marketing and publishing.
ColdSpark’s solutions enable companies to leverage feature-rich capabilities for email to customers, while improving performance and streamlining operations.
Key Benefits
- Increased revenues through improved targeting and relevance to customers
- Ensured time-to-market for time sensitive emails – regardless of volume
- Improved performance through ensured delivery success
- Support for multiple business units, improving services while reducing costs
- Increased performance through centralized activity data
- Brand protection through unified experience, central governance and best practices
- Reduce compliance risks through flexible capabilities for list maintenance and governance
- Security for outbound email
The New Enterprise Platform
ColdSpark provides the industry's first true enterprise platform for email marketing and publications – enabling companies to scale programs, support multiple business units and provision new features and capabilities.
Key Capabilities
Business Enablement
- Dynamic email templates and content
- Web-services integration with local systems
- Feature-rich tool suite
- Advanced analytics and reporting
- Workflow
- Deliverability optimization
- Phishing prevention, trust and reputation enhancement
- Centralized compliance capabilities
- Flexible add-on services (e.g. secure messaging)
Enterprise Operations
- High-availability architecture
- High-performance and n-tier scalability
- Support for enterprise monitoring and management tools
- Virtualization, SOA and turn-key provisioning to support multiple business units
- Secure operation and central security tools
Advances in technology for email delivery and message composition dramatically increase performance and enable support for new features. ColdSpark helps enterprises build a strategic capability for mass communication to customers that meets and exceeds enterprise requirements and adapts to future needs.