Customer eChannel

ColdSpark provides the next generation of integrated, dynamic marketing and service to customers through online messaging - The Customer eChannel.

This capability supports marketing sending or bulk-type, and service messages or transactional-type, in a unified environment and enables new models for dynamic, blended communication to customers that adds value and relevance to their experience of your company.

Key Benefits

  • Increase revenues through dynamic, targeted, optimized messaging
  • Blend marketing and service content to increase response and satisfy customers
  • Unify the customer experience
  • Develop dynamic relationships with customers through unique, individualized communication
  • Provide capabilities that support multiple business units, improving services while reducing costs
  • Increase performance through centralized activity data
  • Protect your company brand through central governance and best practices
  • Reduce compliance risks through centralized contact support and management
  • Optimize security for customer email

The New Enterprise Customer eChannel

Enterprise customer email is often driven and supported by business units with independent capabilities and requirements. The customer experience of the company is generally inconsistent, often impersonal, and marketing elements fail to be relevant enough to drive new business. However, email is increasingly the medium of choice for business transactions and statements, so email should be highly valued and regulated throughout the enterprise.

With a platform that can support all types of messages and systems, the new eChannel unifies customer messaging capabilities, creating new model for blended communication and supporting all enterprise email and messaging to customers.

Current Enterprise Customer EmailCurrent Enterprise Customer Email

The Customer eChannelThe Customer eChannel

The new customer eChannel supports today's categories of email messaging to customers and lays the foundation to new forms of communication and blended content.

Powerful Enterprise Technology

Built for the world’s most demanding environments, ColdSpark’s eChannel platforms lead the industry in enterprise email automation.

Advances in technology for email delivery and message composition make the new eChannel possible. ColdSpark helps today’s enterprises build a strategic capability for unifying, optimizing and managing messages to their customers.

Key Capabilities

Business Enablement

  • Multi-mode messaging (bulk, triggered, transactions)
  • Dynamic email templates and content
  • Web-services integration with local systems
  • Feature-rich tool suite
  • Advanced analytics and reporting
  • Deliverability optimization
  • Phishing prevention, trust and reputation enhancement
  • Centralized compliance capabilities
  • Flexible add-on services (e.g. secure messaging)

Enterprise Operations

  • High-availability architecture
  • High-performance and n-tier scalability
  • Support for enterprise monitoring and management tools
  • Virtualization, SOA and turn-key provisioning to support multiple business units
  • Secure operation and central security tools
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