MailFusion™ Email Automation System

MailFusion™ is the future of customer email. Its patent-pending technology replaces disparate email applications and delivery systems with an advanced enterprise platform for dynamic, data-driven, high-performance email automation that is integrated with customer systems.

MailFusion is designed to support a new approach to integrated customer experience and blended service and marketing programs that leverage customer data and enterprise content to deliver highly personal, highly relevant messages to customers.

Business Benefits

• Enables innovative uses of email for marketing and service
• Provides dynamic, highly personal, real-time messaging capabilities for relevance to customers
• Unifies marketing (bulk) and transactional email capabilities
• Supports multiple business units with their preferred workflows and tools
• Supports current and future business requirements
• Improves delivery performance
• Lowers operational costs up to 70% against outsourced programs and legacy systems
• Provides powerful management visibility and analytics
• Interoperates with existing enterprise systems
• Facilitates automatic documentation for policy compliance
• Establishes reliable, efficient delivery of critical communications

Operational Benefits

• Integrates with enterprise CRM, transaction and other customer systems
• Integrates with enterprise content, database, campaign management, directory and other business process systems
• Centralizes email operations
• Consolidates and enables policy management
• Massive scalability
• Carrier-grade email processing and delivery performance
• Open architecture for optimum flexibility and future proofing
• Rapid and differentiated services provisioning
• High availability and true cluster management
• Real-time mail flow monitoring and alerting

Revenue-Critical Channel for Customer Communications

MailFusion allows global enterprises to unlock the full potential of email for customer contact automation programs. It provides the most advanced capabilities for enterprise email automation — message creation, list and content management, full message lifecycle tracking (sends, bounces, responses), high-performance delivery, deliverability optimization, as well as trust enhancement capabilities (authentication, encryption, policy). MailFusion provides enterprises with an integrated, unified, and efficient system for generating, processing, delivering, tracking and managing customer communications via email.

MailFusion Features

Multi-Mode Delivery

MailFusion is the only email automation system that supports batch (bulk) and transactional (event-triggered) email in a single platform, enabling support for all business units and customer facing applications and supporting blended programs that combine marketing and service content and planned or triggered communication.

Dynamic Email Content

MailFusion has a state-of-the-art approach to creating dynamic content programs and generating dynamic messages with content, data and business logic pulled from enterprise systems. MailFusion uniquely supports sophisticated high-volume dynamic messaging at the industry’s highest rate of performance.

Advanced Tools

MailFusion provides elegant tools for creating and deploying complex, dynamic programs. The MailFusion interface is customizable to workflow requirements and supports flexibility to respond to current and future business unit requirements.

Analytics and Reporting

Comprehensive performance data on readership, response activity and delivery is easily interfaced to local systems for integrated analytics.

Compliance and Fraud Prevention

ColdSpark infrastructure allows enterprises to centralize and enforce security policies, monitor activities, and implement safe practices that reduce fraud.

Message Composition and Delivery

Message composition and delivery is powered by the SparkEngine Mail Transport Platform, enabling unique levels of performance, integrated mail control, deliverability performance and management.

Services-Oriented Architecture

Open web services interface supports integration with multiple business applications and lines of business worldwide via a single Tier 1 or “AAA” class infrastructure. It also supports provisioning, charge backs, traffic prioritization, and resource allocation among programs and business units.

High Performance

MailFusion is built for the world’s most demanding enterprise environments that support critical real-time transactions and high-volume outbound programs. All components of MailFusion are optimized for performance, and MailFusion is architected to support scalability, high-availability and high-performance hardware platforms.